Kickoff Call DTC E-Commerce · Gifting

Beau Bottles Growth Partnership
First 90 Days

Today we align on scope, the creative system that breaks the Meta + TikTok ceiling, and the Business Review we walk through at Day 7 — so the transition off TVG ships winning ads in-house within the first month.

About
Beau Bottles is a direct-to-consumer gifting brand co-founded by Sarah (concept & brand vision) and Shaun (operator) out of Sanford, Florida. Launched in January of last year, the brand did $1.7M in Year 1 — and would have crossed $2M if a wholesale partner hadn't gone bankrupt owing $300K. Currently running $150–200K/mo on Meta-led DTC. The product targets women bringing gifts to someone's home, a high-frequency occasion with a wide addressable market. Beau Bottles sits inside an operator household that also includes Jar Joy (Shaun's grocery dessert brand) and Mother Ferment / BiofilmTech (algacide + fungicide outside petrochemicals) — both sequenced as later expansions.
60
Minutes
8
Sections
2 Wk
Trial Audit
$1.7M
Year 1 Revenue
Your Engagement
$10k/mo
Faisal · Senior Growth Marketer + MH-1 Platform
Two-Week Trial · Two Meetings
DAY 1
Kickoff today · audit kicks off · access flowing
DAY 7
Meeting 1 · Business Review — $35K Meta ceiling diagnostics + TVG transition plan + creative recommendation
DAY 14
Meeting 2 · 30-60-90 Plan — channel detail + KPIs for next 3 months
DAY 15
First creative test waves live · Meta scaling cadence begins
One senior marketer + the MH-1 platform ships at the pace of a four-person agency team.
Section 1 · 5 min
Today's Agenda
Eight topics · 60 minutes · one outcome: aligned on Beau Bottles' business goals, access flowing, and discovery focused on the creative system + the path through the Meta ceiling
01
Intros & Context
Who's on both sides, how we got here
5 MIN
02
Your Engagement
$10k/mo · what's covered · trial structure
5 MIN
03
Partnership Scope
What MH-1 owns + what stays internal
5 MIN
04
Org Structure
Sarah + Shaun's team · TVG transition · sister brands
5 MIN
05
MH-1 Team
Faisal + supporting cast + MH-1 leadership
5 MIN
06
Tech Stack & Access
Ad accounts, Shopify, GA4, brand & creative library
10 MIN
07
How We Work
Communication, reporting, accountability
5 MIN
08
What Happens Next
Business Review (Wk 1) → 30-60-90 (Wk 2) → Scale
10 MIN
Section 2 · 5 min
Your Engagement
$10k/mo, focused execution on the highest-leverage channels — Meta + TikTok and the creative system feeding them. Faisal absorbs paid, email, and creative production from TVG so everything runs under one integrated operator. The team scales alongside Beau Bottles as winners emerge and outcomes compound.
Faisal · Growth Marketer + MH-1
Built to break the $35K Meta ceiling —
and scale what wins.
$10k
PER MONTH
A senior growth marketer focused on Paid Social (Meta + TikTok), email/SMS (40K + 40K subs), and the creative system feeding all of it — powered by the MH-1 AI platform to ship creative iterations at the cadence of a multi-person team. Built so Beau Bottles transitions cleanly off TVG, breaks past the $35K Meta ceiling, and runs the whole growth function under one integrated operator.
What $10k/mo Includes
→Faisal — senior growth marketer (15+ yrs DTC) leading Paid Social + creative
→MH-1 AI platform — creative ideation, copy variants, dashboards, scaling cadence
→Email + SMS program (40K + 40K subs) — strategy, copy, calendar, reporting
→Influencer whitelisting orchestration + paid amplification
→Landing-page concepting + Claude-assisted iteration aligned to ad strategy
2-Week Trial · Two Meetings
→Full Meta + TVG audit — creative, audiences, structure, CAC at $12–16, CVR 3.5–4%
→Day 7 · Business Review — $35K ceiling diagnostics + TVG transition plan
→Day 14 · 30-60-90 Plan — channel detail + KPIs for next 3 months
→Customer-avatar map + reviews-mined hook bank for new creative
→TikTok account-standing review + path to approved ads
Faisal's Track Record
15+ years scaling DTC brands on Meta. Recent: Happy Viking (Venus Williams' protein brand) — reduced CAC by ~30% in the first 90 days through UGC + influencer whitelisting. JavaSox (iced-coffee accessory) — installed a data-driven creative process that broke prior Meta plateaus. The same playbook fits Beau Bottles.
A traditional agency engagement typically takes six to eight months to produce the audit, Business Review, and 30-60-90 roadmap we deliver in two weeks. The MH-1 platform compounds the work of a single senior marketer to the cadence of a full team — measurable progress on Meta unit economics starts in week one.
Section 3 · 5 min
Partnership Scope
A complete operating system across three pillars — Demand Generation, Conversion Engine, and Measurement & Scale. The trial audits all of it; the focused $10k/mo engagement starts on Paid Social + creative where leverage is highest.
Pillar 1
Demand Generation
Paid Social (Meta · TikTok) · Influencer Whitelisting · Paid Search · SEO & Content
Pillar 2
Conversion Engine
Creative System · Landing & PDP CRO · Email / SMS Lifecycle · Post-Purchase & Repeat
Pillar 3
Measurement & Scale
Analytics & Attribution · Creative Performance · Unit Economics · QBR Reporting
Pillar 1 · Demand Generation
Net-new pipeline past the Meta ceiling
Paid Social — Meta (Lead Channel) Own + Scale
Influencer Whitelisting + Paid Amplification Orchestrate + Scale
Paid Search (Google Ads) Explore Deeper
SEO + Content (Gifting Queries) Explore Deeper
Paid Social — TikTok Explore Deeper
Pillar 2 · Conversion Engine
Turning attention into orders and reorders
Creative System (Ad + Landing) Build + Own
Site & PDP CRO (Conversion Audit) Audit + Optimize
Email + SMS (40K + 40K Subs · Klaviyo) Take In-House from TVG
Founder Story Pillar (Sarah on Camera) Build + Own
Post-Purchase & Repeat / Loyalty Explore Deeper
Pillar 3 · Measurement & Scale
Making sustainable growth durable
Analytics & Attribution (Meta + GA4) Build + Own
Creative Performance Dashboard Build + Own
Strategy Leadership Faisal + MH-1
Reporting Cadence & QBR Build + Own
Not In MH-1 Scope
Product Development & Manufacturing Sarah + Shaun
Graphic Design (Email + Static Polish) In-House Designer · Faisal Briefs
Fulfillment, 3PL, Customer Service Demari + Ops Team
Influencer Sourcing & Contracts Existing Process · We Amplify
Mother Ferment + Jar Joy (Future Phases) Sequenced In Later
MH-1 Is Responsible For
→Growth strategy + execution leadership on Meta & TikTok paid social
→Breaking past the $35K Meta spend ceiling with a structured creative testing system
→Email + SMS program ownership (40K + 40K subs) — replacing TVG cleanly
→Influencer whitelisting orchestration — paid amplification of creator content
→Customer-avatar mapping, reviews-mined hooks, founder-led video scripts for Sarah
→Analytics, attribution, and creative-performance dashboards via MH-1 OS
→Full Business Review (Day 7) and 30-60-90 plan (Day 14)
Sarah, Shaun & Team Provide
→Admin access to Meta + TikTok ad accounts, Shopify, GA4, Klaviyo
→Influencer content library + whitelisting permissions (already in motion)
→Sarah on camera for founder-led video pillar; in-house graphic designer for static polish
→360° product imagery library + EverVase assets
→TVG handover support — email calendar history, ad creative archive, account state
→Timely approvals on creative and copy (24-hr SLA)
Realistic Timeline · TVG Wind-Down
Shaun shared a 3-month realistic horizon to material results. TVG is month-to-month — Faisal absorbs paid + email cleanly so the offboarding is smooth. Trial Days 1–14 stand up the diagnostic and creative engine; Months 1–3 compound winning ads into spend past $35K/mo at $12–16 CAC.
Section 4 · 5 min
Organizational Structure
Sarah and Shaun co-lead the operator household — Sarah on brand & product vision, Shaun on operations & sister companies. MH-1 slots in as the growth engine for Beau Bottles today, with Jar Joy and Mother Ferment sequenced in later.
S
Sarah
Co-Founder · Brand & Product
Beau Bottles concept · visual lead · founder-video pillar
S
Shaun
Co-Founder · Operator
Sanford, FL · AI-native operator · Jar Joy + BiofilmTech
Beau Bottles
CORE BRAND · IN SCOPE TODAY
Owns
→Product, packaging, and merchandising
→Brand identity, voice, and tone
→Influencer relationships + content library
→Fulfillment + customer service
Today's Reality
$1.7M Year 1 · $150–200K/mo current · CAC $12–16 · CVR 3.5–4% · 40K email + 40K SMS subs. Two agencies have stalled at $20–25K and $35K Meta spend. Last 3 months declining. Looking for senior hands-on operators, not vendors.
MH-1
GROWTH MARKETER · GROWTH ENGINE
Owns at $10k/mo
→Meta paid social — break the ceiling, scale winners
→TikTok paid social — open with category-aware creative
→Creative system — ad-psychology copy + brand-aligned visuals
→Influencer whitelisting orchestration + paid amplification
→Analytics, attribution & reporting
→MH-1 platform multiplies single-marketer output
Team (via MH-1)
Faisal · Senior Growth Marketer MH-1 Platform Supporting Cast (Jarred + Josh + Andrea)
Sister Brands
SEQUENCED · NEXT EXPANSIONS
In the Operator Household
→Jar Joy — Shaun's grocery dessert brand (layered desserts)
→Mother Ferment / BiofilmTech — algacide + fungicide outside petrochemicals
→EverVase — sister product to Beau Bottles, same wrap concept on a vase
→Each brand has its own GTM — separate from Beau Bottles core scope
Compounding Effect
Once Beau Bottles' creative system and reporting cadence are running, the same MH-1 team can extend to a sister brand — under the same operator household, no agency restart.
Section 5 · 5 min
Your MH-1 Team
Faisal leads the engagement as senior Growth Marketer paired with the MH-1 platform — backed by Jarred, Josh, and Andrea as the supporting cast across strategy, engineering, and onboarding
Core Team — $10k/mo
F
Faisal · Senior Growth Marketer DEDICATED · ENGAGEMENT LEAD
15+ years in DTC performance marketing. Recent wins: Happy Viking (Venus Williams' protein) — ~30% CAC reduction in 90 days via UGC + influencer whitelisting. JavaSox — installed a data-driven creative process that broke the prior Meta plateau. Leads Meta + TikTok paid social, email/SMS, and the creative system under one operator — no hand-offs, no "what do you want me to do?"
MH-1 AI Platform MULTIPLIER
Creative ideation, copy variants, audience research, and campaign scaling at the pace of a four-person team. The reason $10k/mo goes further than a typical solo hire — and why agency creative cycles compress from weeks to days.
Supporting Cast
J
Jarred
MH-1 Strategy & Operations
J
Josh
MH-1 Technical Lead
A
Andrea
MH-1 Onboarding Coordinator
Your Team
S
Sarah
Co-Founder · Brand
Visual lead · founder-video pillar · creative direction
S
Shaun
Co-Founder · Operator
Approvals · MH-1 OS / Claude integration owner
D
Demari
Operations
Fulfillment · 3PL · day-to-day execution support
In-House Graphic Designer
Full-Time
Briefed by Faisal · static ads + email polish in Figma
Jan · Marketing Director
Repositioning
Faisal absorbs senior growth seat · scope to be aligned
TVG (Current Agency)
Month-to-Month · Transitioning Out
Faisal absorbs paid + email cleanly
Section 6 · 10 min
Access & Assets We'll Need
Everything we'll request access to after today — platforms, accounts, and brand materials
★ Meta Ads (Lead Channel)
Business Manager admin — ad account, pages, pixels, CAPI config, audiences, creative library
Status: Confirm permissions on Day 1
★ TikTok Ads
Ads Manager + Business Center — account standing, past rejections, creator handles to whitelist
Status: Audit account standing; clear path to approved ads
★ Influencer / Whitelisting
Existing creator handles, content rights, current whitelisting tooling (if any)
Status: Inventory + amplification plan
Shopify
Store admin, theme, app stack, checkout config, post-purchase, subscriptions
Status: Confirm config + CRO opportunities
GA4 / Analytics
Property access, events, attribution model, audience export readiness
Status: Confirm setup & instrumentation
★ Klaviyo Email + SMS
40K email + 40K SMS subs · ~8 emails/mo holiday-driven · transitioning ownership from TVG to Faisal
Status: Take in-house Day 1 · audit revenue contribution
Paid Search (Layer In Later)
Google Ads — branded + non-branded gifting queries
Status: Out of $10k/mo scope
SEO / Content (Layer In Later)
Gifting + occasion content engine — owned demand
Status: Out of $10k/mo scope
Mother Ferment (Future Phase)
Separate brand GTM — sequenced after Beau Bottles is operating
Status: Sequenced In Later
Shopify + Website (Claude-Connected)
beaubottles.com — Shaun has Claude wired into the site for LP iteration; per-occasion LPs in motion (weddings, birthdays)
Status: Layer Faisal's ad-aligned LP workflow on top
Organic Social
Instagram, TikTok organic — content, comments, community signals
Status: Read-only access for creative inputs
Reviews / UGC Feedback Loop
On-site reviews + post-purchase UGC-for-discount loop — feeds the ad creative engine
Status: Stand up loop in Week 1
Brand Guidelines & Assets
Brand Guidelines
Color palette, typography, logo usage, tone of voice
Status: Share if available
Brand / Strategy Docs
Positioning, messaging frameworks, customer profile work
Status: Share if available
360° Product + Lifestyle Imagery
Studio-grade 360° rig in place · spinning bottle hero in development
Status: Inventory for ad cuts + Amazon-style PDPs
Video & UGC Library
Influencer raw cuts, customer UGC, Sarah founder-video pillar in production
Status: Inventory + add video editor co-pilot if needed
Section 7 · 5 min
How We Work
A premium growth-partner operating model — clear cadence, full transparency, measurable speed, and single-point accountability
Communication
Shared Slack + Email
Slack for day-to-day questions and quick approvals (response <4 hrs).
Email for strategy documents and formal approvals (<12 hrs response).
Reporting & Transparency
Weekly · Monthly · Quarterly
Weekly progress updates during the trial. Post-trial: monthly performance dashboards (shared, not walled-garden) and a quarterly QBR. The work — and the data — is always visible.
Speed
Platform-Multiplied Pace
A senior marketer paired with the MH-1 platform ships at the cadence of a much larger group — creative iterations, audience research, campaigns, and reporting compounded by the AI layer. Results land in weeks, not quarters.
Ownership & Accountability
One Operator · Plan + Ship
The same operator who builds the plan ships the work. Faisal is your single point of contact and owner — no hand-offs between strategy and execution, no opaque agency layers, no "what do you want me to do?"
Section 8 · 10 min
What Happens After Today
Two-week audit → Business Review → 30-60-90 plan → Meta + TikTok scaling under a structured creative system, with email/SMS taken in-house from TVG
01 Days 1–7 · WORK
Foundation & Audit
→Kickoff complete — Meta, TikTok, Shopify, GA4, Klaviyo access granted
→Meta + TVG audit — what's degrading above $35K, account structure, signal stack
→Influencer roster + whitelisting inventory · UGC-for-discount loop scoped
→Customer-avatar map + reviews-mined hook bank in MH-1 OS
02 Day 7 · MEETING 1
Business Review
→Why Meta degrades above $35K — diagnostics on creative, audience, signal, AOV
→TVG transition plan — paid + email handover sequence, no gaps
→What's working, current growth constraints, and where the upside is
→Founder-video, influencer, and TikTok unlock plan
→Creative testing system recommendation (Imitation / Iteration / New Concepts)
03 Day 14 · MEETING 2
30-60-90 Day Plan
→Path past $35K Meta · holding $12–16 CAC · TikTok live by Month 2
→KPIs locked — CAC, MER, contribution margin, % rev from email/SMS
→Creative production cadence + Sarah's founder-video shoot schedule
→Sequencing for additional channels as outcomes compound — Paid Search, deeper Lifecycle, SEO
→Shaun + Sarah approve — execution accelerates Day 15, scaling cadence begins
At the end of the 2-week trial, we'll align on the path forward
→
Continue at $10k/mo
The default path. Faisal + MH-1 platform executing on Meta + TikTok with a structured creative system — month to month, with Beau Bottles' growth running on a live, instrumented engine.
↑
Expand the Team as Outcomes Compound
Layer in additional co-pilots (Paid Search, deeper Lifecycle, SEO/Content, Influencer at scale, video editor) and a fractional CMO as Beau Bottles is ready — and bring Jar Joy or Mother Ferment under the same operator team. The team scales alongside the brand household — no re-pitch.
Aligned Incentives — Trial Refund Commitment
100% refund if we don't continue after the trial. The structure is built to align our incentives with measurable outcomes; every prior trial has progressed into a continued engagement.